{"id":3878,"date":"2023-06-21T00:13:10","date_gmt":"2023-06-21T00:13:10","guid":{"rendered":"https:\/\/smarterbusinessprocesses.com\/?p=3878"},"modified":"2023-10-11T13:05:53","modified_gmt":"2023-10-11T13:05:53","slug":"6-marketing-operations-skills-for-successful-marketing-managers","status":"publish","type":"post","link":"https:\/\/smarterbusinessprocesses.com\/6-marketing-operations-skills-for-successful-marketing-managers\/","title":{"rendered":"6 Vital Skills for Successful Marketing Managers","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-380fbc5\" data-block-id=\"380fbc5\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-19436 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2023\/05\/merakist-jyoSxjUE22g-unsplash-scaledcrop.webp\" width=\"1024\" height=\"309\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-19436 lazyload\" src=\"https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2023\/05\/merakist-jyoSxjUE22g-unsplash-scaledcrop.webp\" width=\"1024\" height=\"309\" srcset=\"https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2023\/05\/merakist-jyoSxjUE22g-unsplash-scaledcrop.webp 1024w, https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2023\/05\/merakist-jyoSxjUE22g-unsplash-scaledcrop-300x91.webp 300w, https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2023\/05\/merakist-jyoSxjUE22g-unsplash-scaledcrop-768x232.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p><strong>The role of Marketing Manager in business is increasingly important. According to the Bureau of Labor Statistics, employment opportunities for Marketing Managers <a href=\"https:\/\/www.bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm#tab-6\" target=\"_blank\" rel=\"noopener\">are set to grow 10% in the next decade<\/a>.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The term \u201cMarketing Manager\u201d is a broad one.<\/strong><\/h2>\n\n\n\n<p>The day to day operations of a Marketing Manager vary, depending on career stages, industry and individual approach.&nbsp; In a typical workday, a Manager in this discipline might be working across strategy development, workflow, business leads, and taking charge of motivating their team. Also integral to the role is the managing and interpreting of data.<\/p>\n\n\n\n<p>The role requires a broad range of skills, including, excellent communication and leadership skills, attention to detail and solid aptitude in maths.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What is the purpose of Marketing<\/h4>\n\n\n\n<p>The key purpose of marketing is&nbsp;<strong>to get people interested in the products or services of a company<\/strong>. This happens through market analysis, research and contemplating the interest of a business&#8217;s ideal customers and attracting them through messaging which would be educational and helpful to a business&#8217;s target group.<\/p>\n\n\n\n<p>What marketing is reliant on is the skills and tools exercised by the Marketing Manager and teams charged with delivering timely and impactful results to budget and achieve corporate goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Top 6 Skills for the Marketing Operations Manager<\/h2>\n\n\n\n<p>We frequently work with clients in such roles across a range of industries (more information is available on our <a href=\"https:\/\/smarterbusinessprocesses.com\/category\/case-study\/\">case studies<\/a> page) and we&#8217;ve listened carefully to their needs. Here&#8217;s the top six skills we believe are the most essential for the Marketing Operations Manager who want to get ahead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Understand Technology and Automation<\/strong><\/h3>\n\n\n\n<p>Automating your marketing campaigns reduces cost, time and effort and helps your marketing team function more efficiently. A good Manager knows how to how to use technology to streamline marketing processes such as customer segmentation and data integration. An outstanding Manager will do all this, and will also have a handle on what systems work best for which campaign.<\/p>\n\n\n\n<p>Once you know how to maximise the technology and automation systems that are available, your marketing campaigns will skyrocket.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Know how to Optimise and Analyse Social Media<\/strong><\/h3>\n\n\n\n<p>How did that last tweet do? Why did that LinkedIn post resonate more than the other one? There are a <a href=\"https:\/\/www.forbes.com\/advisor\/business\/best-social-media-management-software\/\" target=\"_blank\" rel=\"noopener\">dizzying array of tools and platforms<\/a> available to help you optimise your Social Media marketing. But whichever one you choose,&nbsp; gathering and examining historical data, behavioural data, and customer data is more vital than ever for optimizing campaign success and improve future performance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2015\/06\/adem-ay-Tk9m_HP4rgQ-unsplash-scaled.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2015\/06\/adem-ay-Tk9m_HP4rgQ-unsplash-1024x683.jpg\" alt=\"Use Social Media effectively to enhance your marketing campaigns\" class=\"wp-image-19083 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2015\/06\/adem-ay-Tk9m_HP4rgQ-unsplash-1024x683.jpg\" alt=\"Use Social Media effectively to enhance your marketing campaigns\" class=\"wp-image-19083 lazyload\" srcset=\"https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2015\/06\/adem-ay-Tk9m_HP4rgQ-unsplash-1024x683.jpg 1024w, https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2015\/06\/adem-ay-Tk9m_HP4rgQ-unsplash-300x200.jpg 300w, https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2015\/06\/adem-ay-Tk9m_HP4rgQ-unsplash-768x512.jpg 768w, https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2015\/06\/adem-ay-Tk9m_HP4rgQ-unsplash-1536x1024.jpg 1536w, https:\/\/smarterbusinessprocesses.com\/wp-content\/uploads\/2015\/06\/adem-ay-Tk9m_HP4rgQ-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Get to Grips With Your Data Management<\/strong><\/h3>\n\n\n\n<p>Just as you should have an understanding of technology and automation systems, it is important to understand marketing data management. Gathered data allows for accurate campaign analysis and reporting and offers great insight moving forward. Know how to use <a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?sjid=4062078376343623167-EU\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>.&nbsp; (While there are a range of courses available to extend your knowledge, never underestimate how much you can teach yourself online!)<\/p>\n\n\n\n<p>Take special notice of the arrival of <a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=en\" target=\"_blank\" rel=\"noopener\">GA4<\/a> Introducing the next generation of analytics, which will transform Google Analytics and will affect your digital marketing strategy. Using such analytics dashboards can stress test marketing strategy for just in time seasonal and situational adjustments.<\/p>\n\n\n\n<p>Know how to gather accurate data, from your colleagues, your marketing research sources and your social media accounts. Don&#8217;t forget <a href=\"https:\/\/neilpatel.com\/blog\/beginners-guide-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> data generated from marketing emails, they can deliver great insights. Know the best tools to present what you have to the people who need it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Stay on Top of Workflow Process and Development<\/strong><\/h3>\n\n\n\n<p>When you\u2019re heading up a team, one of your primary jobs is ensuring that work is completed to a high standard, on time. Get efficient, well oiled workflows in place that you can repeat for each and every campaign. Ensure everyone knows the process for routine tasks.<\/p>\n\n\n\n<p>The more team members understand their roles and responsibilities, the less you have to intervene. Take time to evaluate and fine tune those processes, and don&#8217;t be afraid to try new tools if you feel these will help improve output.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Enhance Your Talent and Skills Development<\/strong><\/h3>\n\n\n\n<p>How\u2019s your team looking right now? As the saying goes, \u201cLeaders are people who do the right things; managers are people who do things right.&#8221; As a Marketing Manager, you need to be a mentor, motivator and coach.<\/p>\n\n\n\n<p>Find creative ways to bring out the best in your team. Identify their skills and talent and use them to produce innovative work. Encourage brainstorming, recognize areas of strength, work together on improving areas of weakness, and be open to hearing out new ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Understand Project Management<\/h3>\n\n\n\n<p>We know this one\u2019s a biggie, which is why we talk about it extensively in <a href=\"https:\/\/smarterbusinessprocesses.com\/best-tools-for-project-management\/\">some of our other blogs<\/a>. Project Management encompasses a wide range of skills but, in a nutshell, Project Managing is planning.<\/p>\n\n\n\n<p>Use the resources at your disposal to meet your marketing goals and oversee tasks and functions. You need to be able to multi-task as you are constantly planning, strategizing, and organizing. You are managing resources and motivating team members, all to ensure that you meet project goals and finish them within the promised constraints.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In Summary<\/h2>\n\n\n\n<p>Data analysis, automation and workflow are sometimes considered a less important part of the marketing process. However, these define operations in many ways and are no less critical to your success. Investigate the best tools to deliver your marketing strategies and projects. Make sure your team members feel like they are on an equal footing with one another and keep an open mind for fresh ideas will all give your strategic marketing a vital boost.<\/p>\n\n\n\n<p>We start every new project with a <a href=\"https:\/\/smarterbusinessprocesses.com\/register-your-interest\/\">detailed consultation<\/a>, because we find that those conversations often lead to lightbulb moments. They are opportunities for our clients to identify the weaknesses and pain points in their processes so we can help fix them!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Did We Miss?<\/strong><\/h2>\n\n\n\n<p>This list is by no means exhaustive and we\u2019re adding to it all the time. Working with our clients and getting to know more about their operations helps us to develop new innovative apps to support them. However, we believe that if you focus on the above you can achieve the results you need.<\/p>\n\n\n\n<p><strong>Our complementary solutions including&nbsp;<\/strong><a href=\"https:\/\/smarterbusinessprocesses.com\/smartsheet-consultancy\/\"><strong>Smartsheet<\/strong><\/a><strong>, and <a href=\"https:\/\/smarterbusinessprocesses.com\/appsheet\/\">AppSheet<\/a>, <\/strong><strong>and a range of APIs to integrate these with the software you rely on. See effective results whether you\u2019re working in the office, remotely, or offline. For more information on our Smarter Controls for Sheets range of tools and solutions, watch our demo video below.&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-834f1c7\" id=\"Video-centred\" data-block-id=\"834f1c7\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-834f1c7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0b45668\" data-v=\"4\" data-block-id=\"0b45668\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0b45668-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0b45668-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-da7be5e\" data-block-id=\"da7be5e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-da7be5e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-c6aba92\" data-v=\"4\" data-block-id=\"c6aba92\"><style>@media screen and (min-width:690px){.stk-c6aba92{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c6aba92-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c6aba92-inner-blocks\">\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-50dd6a5\" data-v=\"4\" data-block-id=\"50dd6a5\"><style>@media screen and (min-width:690px){.stk-50dd6a5{flex:1 1 calc(80% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-50dd6a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-50dd6a5-inner-blocks\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" title=\"Smarter Controls for Sheets Demo Tutorial\" width=\"1370\" height=\"771\" data-src=\"https:\/\/www.youtube.com\/embed\/rOF1ZFP6b18?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-89593be\" data-v=\"4\" data-block-id=\"89593be\"><style>@media screen and (min-width:690px){.stk-89593be{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-89593be-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-89593be-inner-blocks\">\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Further Reading<\/h2>\n\n\n\n<p>For more information on Project Management, we take you through the <a href=\"https:\/\/smarterbusinessprocesses.com\/best-tools-for-project-management\/\">Best Tools for Project Management <\/a>in our blog.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-503c00b\" data-block-id=\"503c00b\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-424a133\" id=\"CTA\" data-block-id=\"424a133\"><style>.stk-424a133{margin-bottom:25px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-424a133-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-130824a\" data-v=\"4\" data-block-id=\"130824a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-130824a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-130824a-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-cf847b4\" data-block-id=\"cf847b4\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-cf847b4-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-e52e5d2\" data-v=\"4\" data-block-id=\"e52e5d2\"><style>@media screen and (min-width:690px){.stk-e52e5d2{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e52e5d2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e52e5d2-inner-blocks\">\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4eeeea1\" data-v=\"4\" data-block-id=\"4eeeea1\"><style>.stk-4eeeea1{border-radius:25px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--theme-palette-color-6,#f2f5f7) !important;border-top-width:3px !important;border-right-width:3px !important;border-bottom-width:3px !important;border-left-width:3px !important}@media screen and (min-width:690px){.stk-4eeeea1{flex:1 1 calc(80% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4eeeea1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4eeeea1-inner-blocks\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Contact Us To Discuss Your Needs<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><strong>Talk to us<\/strong><br>Take advantage of a free consultation and let us help you move forward!&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-1ff2efe\" data-block-id=\"1ff2efe\"><style>.stk-1ff2efe{margin-bottom:10px !important}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-center stk-block stk-d49b552\" data-block-id=\"d49b552\"><style>.stk-d49b552 .stk-button{border-radius:25px !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/smarterbusinessprocesses.com\/free-consultation-trial-licenses\/\"><span class=\"stk-button__inner-text\">Contact<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-35f81ae\" data-block-id=\"35f81ae\"><style>.stk-35f81ae{height:0px !important}<\/style><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-e954ab2\" data-v=\"4\" data-block-id=\"e954ab2\"><style>@media screen and (min-width:690px){.stk-e954ab2{flex:1 1 calc(10% - var(--stk-column-gap,0px) * 2 \/ 3 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e954ab2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e954ab2-inner-blocks\">\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>We list 6 vital skills for successful Marketing Managers in our latest blog. <\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,558],"tags":[369,596,259,257,260,94,10,6,595],"class_list":["post-3878","post","type-post","status-publish","format-standard","hentry","category-blog","category-hero","tag-appsheet","tag-brandfolder","tag-marketing-operations","tag-marketing-tools","tag-marketing-workflow","tag-online-proofing","tag-project-management","tag-smartsheet","tag-smartsheet-proofs"],"blocksy_meta":{"disable_featured_image":"yes"},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","wp_review_small":"","wp_review_large":""},"post_excerpt_stackable_v2":"<p>We list 6 vital skills for successful Marketing Managers in our latest blog. <\/p>\n","category_list_v2":"<a href=\"https:\/\/smarterbusinessprocesses.com\/category\/blog\/\" rel=\"category tag\">Blog<\/a>, <a href=\"https:\/\/smarterbusinessprocesses.com\/category\/hero\/\" rel=\"category tag\">Hero<\/a>","author_info_v2":{"name":"GwenR","url":"https:\/\/smarterbusinessprocesses.com\/author\/gwenr\/"},"comments_num_v2":"0 comments","gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/smarterbusinessprocesses.com\/wp-json\/wp\/v2\/posts\/3878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smarterbusinessprocesses.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smarterbusinessprocesses.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smarterbusinessprocesses.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/smarterbusinessprocesses.com\/wp-json\/wp\/v2\/comments?post=3878"}],"version-history":[{"count":0,"href":"https:\/\/smarterbusinessprocesses.com\/wp-json\/wp\/v2\/posts\/3878\/revisions"}],"wp:attachment":[{"href":"https:\/\/smarterbusinessprocesses.com\/wp-json\/wp\/v2\/media?parent=3878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smarterbusinessprocesses.com\/wp-json\/wp\/v2\/categories?post=3878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smarterbusinessprocesses.com\/wp-json\/wp\/v2\/tags?post=3878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}